"Every object should tell its own story. The story of its past (what it is made of, where it was produced, how it is used) and its future (how to differentiate it, how to take it apart, how to recycle it). It should be actively self-aware (being sentient or at least having some idea of the time and place for its own use), be connected and social, in other words it should belong to us humans, “living” as part of our digital and social network. "

-Leandro Agro on Social Objects

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